Account Contributions
IMAGES LINKED TO ACCOUNTS
214K+ Followers
1.1K+ Followers
13.1K+ Followers
4.5K+ Followers
19.2K+ Followers
12.4K+ Followers
200+ Followers
100+ Followers
100+ Followers
SOCIAL MEDIA CAMPAIGNS
Campus Interviews
GOALS:
Help students feel seen and represented by showcasing individuals who reflect their experiences and identities, including themselves, their friends, and their peers
Humanize the college by featuring real students in casual, relatable settings
CUMULATIVE TIKTOK METRICS [26 posts]:
391.8K views, 27.6K likes, 253 comments, 2K shares, 644 saves
Peak engagement rate of 9.10%
Overall engagement rate of 7.77%
CUMULATIVE INSTAGRAM METRICS [8 posts]:
620.2K views, 14.9K likes, 220 comments, 1.7K shares
Peak engagement rate of 3.14%
Overall engagement rate of 2..70%
GOALS:
Motivate and inspire others
Build community through relatable content
Promote balance and mental health
CUMULATIVE TIKTOK METRICS [46 posts]:
7.1M views, 1.5M likes, 3.1K comments, 70.6K shares, 79.0K saves
Peak engagement rate of 35.77%
Overall engagement rate of 23.61%
CUMULATIVE INSTAGRAM METRICS [27 posts]:
2.6M views, 219.6K likes, 277 comments, 36.6k shares, 27.9K saves
Peak engagement rate of 17.96%
Overall engagement rate of 10.86%
BRAND PARTNERS
Deliverables: 6 TikToks, 4 Instagram In-Feed Posts
Cumulative Metrics:
37.1K views, 1.9K likes, 201 comments, 28 shares, 25 saves
Peak engagement rate of 15.94%
Overall engagement rate of 5.72%
Deliverables: 4 TikToks, 2 Instagram In-Feed Posts (1 Static & 1 Reel), 2 Instagram Stories
Cumulative Metrics:
23.3K views, 1.2K likes, 68 comments, 28 shares, 25 saves
Peak engagement rate of 7.35%
Overall engagement rate of 5.74%
Deliverables: 1 TikTok, 2 Instagram In-Feed Posts (1 Static & 1 Reel)
Cumulative Metrics:
11.6K views, 478 likes, 41 comments, 7 shares, 2 saves
Peak engagement rate of 7.36%
Overall engagement rate of 4.57%
Partnered with brands including Amazon, Clinique, Garnier, Stanley, Champion, Shiseido, and Thayers to create sponsored content across TikTok and Instagram, fostering long-term brand relationships.
Collaborated closely with marketing teams, actively participating in content creation, reviewing materials, and incorporating real-time edits to align with brand guidelines based on direct feedback from the brand.
Showcased exceptional organizational skills by consistently meeting campaign and content deadlines while effectively managing tasks and maintaining a structured and efficient workflow.
VIRAL CONTENT
@UNCCHAPELHILL
TIKTOK: 11.8K VIEWS, 1.1K LIKES
10.43% ENGAGEMENT
INSTAGRAM: 103K VIEWS, 3.6K LIKES
3.87% ENGAGEMENT
@UNCCHAPELHILL
TIKTOK: 36.1K VIEWS, 3K LIKES
9.93% ENGAGEMENT
INSTAGRAM: 234K VIEWS, 13.1KLIKES
6.08% ENGAGEMENT
@MOREHEADCAIN
INSTAGRAM: 17.2K VIEWS
COPYWRITING
Craft engaging copy for posts across Facebook, LinkedIn, and X, ensuring alignment with University and APA guidelines, to amplify content created by the UNC Communications writing team.
Adapt to and embrace the University’s unified brand voice, submitting copy for review and approval by multiple full-time UNC Communications faculty.